What's a Sacred Ride?

We 
get 
asked 
this 
question 
a 
lot.


 People
 wonder
 what’s
 up 
with 
the 
‘sacred’ 
in 
our
 name.


Are 
we 
riding 
with 
Jesus?



Well,
 no, 
although
 if 
that’s 
your 
thing 
then 
go 
for 
it.


Do 
we 
practice 
odd 
rituals?



Well,
 yes... 
if 
you 
count 
greasing 
our 
chains 
before 
every
 ride,
 and 
having 
a 
beer 
after.

 


Are 
we 
trying 
to 
convert 
you 
to 
our 
religion?



Absolutely! But 
not 
‘religion’ 
like 
you’re
 used
 to 
thinking 
about 
it.

It’s 
the 
religion 
of 
mountain 
biking 
and 
it 
means
 something
 different 
to 
everyone.

 

So what is a Sacred Ride?


For 
us, 
the 
‘sacred 
ride’ 
is 
the 
evolution
 of
 mountain 
biking 
and 
mountain 
bike 
tourism:
 it’s
 mountain 
biking 
that
 makes 
a 
difference
 in 
the 
world 
‐ 
not 
just 
in 
our 
customers
 minds’ 
and 
hearts, 
but 
also 
in 
the 
communities 
where 
we 
ride.

• A
 sacred
 ride 
makes 
you 
feel 
at 
one
 with 
the 
universe 
– 
that 
indescribable 
feeling
 you 
get 
when 
you’re 
riding 
a 
trail 
that’s
 so 
perfect 
you 
forget 
about 
everything 
else
 and 
are 
completely 
lost 
in 
flow.

• A
 sacred
 ride 
makes 
tangible,
 direct
 contributions 
to 
the 
communities
 where 
we
 ride.

Through
 our
 donations
 and 
our
 Riders’
 support,
 we’re
 building 
schools,
 creating
 jobs,
 saving
 wilderness
 and 
making 
positive
 change 
in 
the 
world
.
• A 
sacred 
ride 
exposes 
you 
to 
the 
spectacular 
beauty 
of 
our 
planet.

• A 
sacred
 ride 
connects 
you 
with 
your 
fellow Riders 
through 
amazing 
experiences 
and
 shared 
challenges.

• A
 sacred 
ride 
opens 
your
 eyes 
to 
new 
people,
 new 
places, 
new 
cultures 
and 
new
 ways 
of 
life.

• A
 sacred
 ride
 is 
fun. 

It 
reminds 
you 
why 
life 
is 
great.

• A
 sacred
 ride
 leaves
 you 
forever 
changed 
for 
the 
better.