Sacred Rides encourages protection of natural and cultural heritage resources through education and awareness.
Sacred Rides promotes appreciation and enjoyment of Canada's natural and cultural heritage and encourage sensitive use of heritage resources and places.
Sacred Rides respects and involves local communities by supporting the development of tourism programs and services that preserve social, economic, environmental and cultural integrity.
Sacred Rides influences responsible use and enjoyment among travellers of our nature, culture and communities through marketing and education tools.
Sacred Rides minimizes negative impacts of tourism through pollution prevention, responsible use of resources, and harm reduction of threatened habitats, species and communities.
Sacred Rides raises awareness of the value and needs of heritage resources and places by creating educational opportunities for travellers, employees and others.
Sacred Rides builds partnerships with governments, communities, stakeholders, travellers to encourage responsible practices.
Sacred Rides will contribute to the development of the global tourism industry as a leader in sustainable tourism.
