OUR COMPANY

SACRED RIDES MOUNTAIN BIKE HOLIDAYS IS:

* Western Canada's leading mountain bike holiday operator since 1996 (formerly Fernie Fat-Tire Adventures), celebrating 12+ years of guiding passionate mountain bikers from around the world.

* For the passionate mountain biker. We don't cater to 40-foot-cliff dropping freeriders, or Grey Poupon-eating once-a-year riders whose idea of a vacation is busing between Fairmont Hotels. Our tours are for people who just love to ride and share our passion for the sport and for the outdoors.

* The first company in British Columbia to offer singletrack mountain bike holidays on the incredible trails of BC, before the rest of the world found out the secret: BC mountain bike riding is the best in the world.

* Dedicated to responsible, sustainable mountain bike tourism. Read about RESPONSIBLE RIDING, our social and environmental tourism mandate.

* Dedicated to communities: we have a sense of responsibility to the communities whose trails allow us to earn or livelihood. As such we have a number of programs in place to give back to those communities: hiring local guides, sourcing local suppliers (50% locally-sourced food in 2008), and donating 5% of annual profits to local development and environmental projects.

* Ranked among the top adventure holiday companies in the world by leading magazines such as Explore, Outside, National Geographic Adventure and numerous other publications.

* Run and staffed by dedicated mountain bikers who love to ride, and share a commitment to the natural beauty of the area and a a passionate attitude towards life.

OUR MISSION

Core Purpose
Our core purpose is to inspire and uplift individuals and communities through adventure.

Vision statement
We seek to create the world's #1 mountain bike adventure company , and by offering inspiring, responsible holidays, we instill in our customers respect for the planet and concern for its communities.

Mission Statement

Sacred Rides Mountain Bike Holidays is a community of committed, passionate people who share a common enthusiasm for mountain biking and a desire to make a positive contribution to the world. We work within our Guiding Principles to ensure that everyone who participates in a Sacred Rides holiday is in some way inspired by their experience, comes away thinking about how their holiday has made a positive difference in the world, and how they can continue to do so when they return home.

Our customers are passionate mountain bikers from around the world who value the natural beauty of our planet, and who gain satisfaction from knowing that their choice of holiday has resulted in an overall positive benefit for the world. They are not just taking a holiday, they are joining a global community.

Our tourism is based on keeping communities vibrant : every trip is selected and designed to benefit the communities we visit, and we strive to develop and maintain positive relations with the people of those communities. Every trip will contribute financially to the communities where we operate and every trip will incorporate some volunteering into the schedule, so that our clients can work side-by-side with community members to help strengthen their communities.

Our focus will be on developing " customers for life " by offering exceptional customer service and holidays of the highest quality, and recognizing and fostering customer loyalty. Our clients will turn to us year in and year out to provide them with the ultimate mountain bike adventure.

OUR GUIDING PRINCIPLES

Our guiding principles are our essential and enduring codes of belief. They are not to be compromised for financial gain or short-term convenience. These principles must always come before policies, practices and goals, which will be altered if they violate the guiding principles.

1. Community
Our company is organized around the concept of community. We seek to create a community of mountain bikers who share similar values; our adventures are designed with communities in mind. Our adventures will make direct, measurable, positive contributions to the communities where our adventures take place. Communities that we visit will be enriched for our having been there, and we will work with them in a spirit of collaboration and respect.

2. Respect for the planet and people
Everything we do is guided by the principles of respect for the planet and all its peoples. If something we do is harmful to the environment or people in the communities we visit, then we will endeavour to change that action until it becomes a positive action.

3. Listening
We listen openly and intently to our clients' needs, and do our best to meet those needs. We listen to our employees' needs, implementing systems and policies which encourage and foster real listening. Open, honest communication is integral to the culture of Sacred Rides. Problems are discussed in a climate of mutual respect and fairness.

4. Integrity and Responsibility
We will act with honesty and integrity in everything we do. We will deliver on our promises, and always speak the truth. We are responsible for our actions and own everything that takes place in our work and our lives. We are accountable for our results, and if we make a mistake we will own up to it.

5. Fun
Life is a journey to be enjoyed and appreciated, and living one's life in celebration is the best way to uplift oneself and others. By living a life of fun, we are uplifting all those around us and creating a better world.

6. Teamwork
The sum of the parts is always greater than the whole. We work together to achieve the best possible results, focusing on co-operation rather than competition, and always reaching a resolution, not a compromise. We seek assistance from each other when we need it, and offer it when it is needed from us.

7. Enthusiasm
We are enthusiastic about our jobs, and that enthusiasm spreads to every person who comes into contact with Sacred Rides: clients, suppliers, volunteers, etc... Enthusiasm encourages a positive attitude and provides inspiration as we work to achieve our goals.